Archive for December 2017

What’s Your Pivot Point?

The Pivot Point is that one central theme, or key attribute of a company’s product or service around which the branding strategy, product strategy, and sales strategy revolve.  That may sound simple but it is imperative to get it right as Tungsten Branding explains on their Brilliant Branding podcast. Great brands have four key elements according to Tungsten.  They are clear,…

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